Domain names search - register your business name as a new web address

Choose an online business name by registering the right web address

A web site address may also be referred to as domain name, internet address, internet name or even an “online brand”.
Ideally your prime web address will reflect your businesses name, trading name or product.

A very large proportion of your customers will “guess” your web address and type your business name or product name straight into their browser rather than find you through a search engine.

The best web address you can have is the one that is most easily identifiable and memorable for
your customers.

Some things to consider are:

Is it easy to spell?

If you have an unusually spelt business name it may be wise to register common misspellings of your name as well and simply redirect the traffic to your main web site address - “quantas.co.nz” or “qantas.co.nz”, “vodaphone.co.nz” or “vodafone.co.nz”?

Is it short and easy to remember?
Sometimes it may be a better strategy to use an abbreviated version of your name, or initials - consider “stuff.co.nz” and “bnz.co.nz”.

Is it easily differentiated from similar business/product names?
If your business or product name is very similar to another organization you need to choose a web site address that won’t confuse your customers. If you do not have a well known brand or product then a “generic” address may be the best choice for you
eg. “auckland-plumbing.co.nz”

How will your customers most likely try to find you?
In many cases your customers may know your products or an nick-name better than your business name so that may be a better choice. (would you guess “amex.co.nz” or “americanexpress.co.nz”?)

Where are your primary markets?
If a substantial proportion of your current or prospective business comes from specific national markets, you should consider registering domain names in those markets - eg com.au in Australia, .cn in China, and so on...

STEP TWO: Do a search and see if your web address is available.
Once you have decided on the addresses you want, use Domainz free search tools to see if the name you want is still available. To see if your New Zealand or global web address is available (.nz, .com, .net, .org, .biz, .info, .au, .uk), you can use the Search/Register utility at the top of the screen to do this. Simply enter "youcompany" and click on "Search". If the name you want is already registered, will need to choose an alternative for your web address. You may like to try the net.nz version or even consider a domain registration in another global address such as .com or .net - and if you're not sure we suggest you contact our consultants to take you through your options.

STEP THREE: Choose the registration and payment method that suits you.
Domainz provides you with three easy web site registration and payment choices – online, by phone (0800 366 2469) or by fax / post.