We cannot stress highly enough the importance of monitoring and testing your PPC advertising campaign. Our paid search consultants track the performance of every ad and provide post click analysis to determine that your advertising dollar is producing a Return on Investment (ROI).
It is important that every advertisement has a unique tracking code. This unique tracking code allows us to monitor visitor behaviour from the time they enter your site. Monitoring this behaviour allows us to determine the success or failure of each advertisement and allow us to continually tweak and refine ad copy and keyword selection.
PPC advertising with both Google and Yahoo! gives you complete control of your maximum bid amounts and monthly/daily budget. With cost per click (CPC) advertising you are only charged when somebody actually clicks on your ad. Typically pricing will vary depending upon the competitive nature of the terms you are bidding on, your website and the industry you are servicing.
Search engine marketing (also know as pay per click) involves placing an advertisement in search engines and bidding for keywords. The advertiser chooses keywords to bid on that are related to the services or products they offer. Generally speaking the more you bid the higher your add will appear and you may receive more traffic. Search engine marketing advertisements appear on the right hand side of the search engine results page and are generally labeled as being sponsored advertisements.
Identifying the keyphrases that best describe your business is one of the most crucial steps of a successful PPC campaign. As part of setting up an account for you, we will research an extensive list of popular phrases that are actually being searched upon. The beauty of PPC is that you get to select what phrases your ads will appear on!
Without the appropriate knowledge, you risk overspending your budget very quickly. Poor key phrase selection and poor landing page construction are the two most common reasons that campaigns don't reach their full potential. PPC campaigns are time consuming to manage and setup. You need to have a good understanding of the Google and Yahoo advertising platforms and have the analytical skills to take in the data.
Your ads are only displayed to people searching for keyphrases that match your service or product. For example if I have a Honda spare parts company I might choose my ads to be displayed every time someone searches for 'honda spare parts'.
Pay Per click is now the largest form of online advertising in NZ, accounting for 36% of total. (Interactive Advertising Bureau). If you're not using pay-per-click advertising, your competitors probably are.