A search engine optimisation campaign will identify, research and target the actual phrases that are being used in a search engine to find your business or service, and work towards making your site the most relevant for the most appropriate phrases for each major search engine.
Search engine optimisation is the process of improving a websites natural ranking in search engines. Search engines rank web pages from position 1 all the way to position 1000 and beyond. In theory web pages that rank higher will attract more visitors. So if you offer a service or product on your website the higher you are in the position the more visitors you may receive. Natural rankings (sometimes referred as organic) appear generally on the left hand side of a search engine results page.
First we analyse your website and your business.
We help you to choose the keyphrases that target the right audience that is likely to use your products or services, and the level of competition for each of these selected phrases in the search engine results pages.
We optimise the structural technical requirements of your site to be compatible with search engine crawlers and website visitors.
Off page factors such as link building and directory submissions are then implemented over the length of the SEO campaign. The extent of your 'off-page' campaigns will depend heavily on the level of competition for the selected phrases.
Your web site is then carefully monitored by analysing your Web site Traffic. The analysis will provide us feedback on what phrases are generating traffic, and whether the traffic is resulting in the desired outcome (sales, leads, e-mail subscriptions etc). All of this will be reported monthly basis in a comprehensive traffic and ranking report.
Our services are geared towards generating highly targeted traffic for your business, with an emphasis on converting this traffic into sales. Potential customers are searching for your business at this very moment - let us help you place your web site right under their nose.
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